executive brand strategy, without the overhead.
Work with Cici
I'm Cici, a brand leader who scales companies at every stage. DTC startups are my specialty, but I've also helped legacy brands go digital-first to meet customers where they scroll. Strategist and executor, I move fluidly between both.
what's the story only your brand can tell? let's build it.
Work with Cici
services
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brand world-building
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go-to-market strategy
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creative + content strategy
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social strategy
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product development + positioning
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brand marketing operations + process design
why brands work with cici
- they need a brand world people want to belong to.
- they are tired of burning cash on paid marketing.
- they need help with what to keep, cut, and / or how to organize their marketing calendar.
- they know their social should be doing more for them, but can't figure out why it isn't.
- they need outside voices—influencers, brands, retailers—to evangelize their products.
- their product innovation is real, but their story isn't landing.
- they need the right people, processes, and tools to execute their brand strategy.
Selected work
View all work a few brands, up close
Brand + GTM TULA Skincare
One-line outcome goes here — the shift the work produced, in her words.
Brand world-building Dr. Whitney Bowe Beauty
One-line outcome goes here — founder-led brand, built end to end.
Integrated marketing theSkimm
One-line outcome goes here — audience media meets brand partnership.